“The motivation to keep going comes from doing something that’s bigger than yourself.”

In Episode 1 of Pursuit: The Series, we sit down with John Reed of Ronin Guitars to discuss their beginnings, their struggles, and where they are now. For them, the motivation to keep going comes from knowing they are doing something that is bigger than themselves. In the beginning, they were afraid to put their work out there, but they soon realized, how they put their stamp on something is what separates them. Once they were able to embrace the competition, it wasn’t as scary and instead they created camaraderie and community.